The founder began the business in early childhood education by prioritizing research and development to create teaching and learning materials to support the industry. By the year 2010, the product known as EliteKids Multimedia Teaching Programme was ready in the market. It provides comprehensive teaching and learning materials based on multimedia technology to enhance teaching and learning in the kindergarten. while the programme include workbooks, teaching plans, and a multimedia teaching programme. The programme focuses on core subjects such as English, Math, Bahasa Malaysia, and Pendidikan Islam, ensuring a well-rounded education for students.

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       In its early stages, EliteKids concentrated on supplying materials to over 350 private kindergartens. Additionally, for government usage, EliteKids was adopted by Tadika Perpaduan under the Prime Minister's Department. This initiative has impacted over 40,000 students across the nation, highlighting its widespread reach and influence in early childhood education.

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       The EliteKids programme was developed through rigorous academic research in collaboration with academic and industry experts. This partnership ensured a comprehensive approach to education. In recognition of its excellence, EliteKids has received numerous awards both locally and internationally, underscoring its impact and effectiveness in the field of education.

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       Since 2018, we have successfully operated five kindergartens, leveraging our expertise in the field. Building on our strength and experience, in 2024, we are proud to announce that we are open for licensing opportunities. This marks a significant milestone in our journey, reflecting our commitment to expanding access to quality early childhood education.